Hey Mark,

I don't know what to say...I'm so impressed! I love the lay out, the bar on the side that doesn't change with each page, the testimonials, the bar across the top. It seems so much easier to navigate than my site now. You are very good at what you do. I really appreciate you making this for me, now I know what I have been missing.

Thanks again,

Erin McGinn

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  • Internet Marketing Comments Off on Website Marketing Strategies

    Killer Website Marketing Strategies

    You may be looking for the magic bullet when it comes to online marketing, but let’s get this out of the way right quick. This magic bullet does not exist. If it were that easy everybody would be earning a lot of money on the Internet. That is obviously not the case.

    Allot of marketers probably have great products or services but are missing key techniques in their marketing strategy. This results in falling short of their desired goals.

    If you are a local business you can benefit from this Internet marketing as well. You can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it’s using the web to communicate the value of your products and services.

    Here are a few simple website marketing strategies that work!

    1. Create a good online marketing plan.

    The first step for marketing success is to create a good online marketing plan. Just as a business plan is a blue print for the overall success of your business, your marketing plan is the blueprint for your marketing success. The marketing plan is often ignored by many small business owners and even some larger ones, but it can spell the difference between success and failure.

    2. Your Marketing Pages.

    Don’t lead prospective purchasers to a generic website. If you do, potential buyers won’t know what to do next. The easier you make it for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.

    3. Create a Compelling Offer.

    Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it’s a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.

    4. Once you have customers – Follow up with them!

    When someone gives you their name and email address they are expecting you to send them information that they want to receive. Emailing them allows you to contact them over and over and build a genuine relationship. If you send them information that is useful and interesting to them they will be more open when you do recommend a product or service to sell.

    If you don’t follow up with your customers, you are losing a huge amount of profit. 36% of people who bought from you will buy from you again. When a person likes your product they will often buy again and again. Your follow up can immediately increase your revenue by 30% to 50%. These customers are one of the greatest assets of a business.

    5. Add audio, video or both to your website and watch your sales soar.

    Short and interesting, under 3 minutes clips, will grab peoples attention. Make sure that you are using the correct Internet audio and video the right way or you could actually damage your credibility. There are many resources with tips and tricks you can use to create effective audio and video. Just Google “create videos”.

    6. Testimonials.

    Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.

    7. Design a powerful guarantee.

    Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way to ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.


    Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure your return on investment and refine your marketing campaign over time to improve results.

    I hope you’ve enjoyed this article.

    Kind regards,

    Mark Gottwald

    P.S.- If you need help restructuring your website so that it produces a constant flow of prospects and clients to your business, at minimal cost, just fill out this simple contact form. It’s that easy!


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